Covalent brings your customer strategy to life
The execution layer that turns service signals into action. Driving retention, growth, and results.
Covalent sits on top of Service Cloud and turns signals into action, fast.
Covalent doesn’t replace your CRM. It completes it.
We connect your existing data, journeys, and systems to outcome-driving automation.
So you can reduce churn, increase LTV and lift engagement.
One stack.
Three accelerators.
Covalent is made up of three modular products — each powerful on its own, exponential when combined.
Each module solves for a mission-critical bottleneck:
Service
Churn
Growth
Built for velocity, interoperability, and real-world scale.
API-first.
Deployed on AWS.
Enterprise-ready from day one.
Concierge
AI-powered support that completes the job
What it is
Concierge is an AI-powered assistant built for real-world service ops — pre-trained on your sector, connected to your systems, and capable of resolving 70% of queries end-to-end.
What it does
- Resolves up to 70% of inbound queries automatically
- Executes actions via Salesforce, billing, CRM, and rewards platforms
- Pre-trained on sector-specific use cases (health, financial services, travel)
Why it matters
Most bots route or summarise. Concierge completes the task — cutting costs, lifting CSAT, and freeing up your frontline.
Platform role:
Executes automated service flows as part of the end-to-end experience.
Cortex
Real-time intelligence that acts — not just observes
What it is
Cortex is Covalent’s real-time decisioning engine.
It unifies every signal — behaviour, value, risk, and intent — to build a live, 360° view of each customer. Cortex then triggers retention nudges, growth campaigns, and service actions automatically. With attribution built in, every intervention becomes a measurable growth lever.
What it does
- Dynamic segmentation in real time
- Risk and value scoring at scale
- Email, SMS, push, and in-app delivery
- Cohort-based attribution + experiment tracking
Why it matters
Most tools tell you what’s happening. Cortex works out why and acts on it — turning churn risk into retention and missed moments into new revenue.
Platform role:
Customer intelligence and live decisioning — closing the loop between data and outcomes.
Catalyst
Smart rewards that drive engagement and behavioural change
What it is
Catalyst turns reward spend into strategic outcomes — using real-time triggers to issue incentives where they’ll actually shift behaviour.
What it does
- Delivers cashback, vouchers, and digital perks in real time
- Targets based on behaviour, churn risk, and LTV
- Activates rewards at key moments — CX recovery, upsell, re-engagement
- Tracks redemptions and downstream impact
- Powers loyalty, acquisition, and service use cases
Why it matters
Most rewards waste money. Catalyst targets the right moment, proves ROI, and turns incentives into a lever — not a cost centre.
Platform role:
Turns behavioural signals into conversion moments — automatically.
What makes Covalent different
Deploy fast
- No rebuilds required
- Works on top of Service Cloud + your stack
- API-first, integrates into legacy systems
Stay Secure
- VPC-ready, client-isolated instances
- Encryption, audit logs, full observability
Move with Confidence
- Real-time segmentation + streaming
- Attribution and measurement across flows
No rebuilds.
No waiting.
Just faster outcomes.
Covalent plugs into your Service Cloud, data warehouse and systems of record — and starts delivering outcomes in weeks, not months.
We overlay your stack and unlock what’s already there — activating signals, triggering actions, and resolving service flows in real time.
See how Covalent completes your stack
For Architecture, Engineering & Technology Leaders
Explore how Covalent integrates, scales, and secures your execution layer
Platform-wide foundations
Covalent is API-first and deployed in isolated environments per client, hosted on AWS.
We integrate natively with Service Cloud, CRMs, and data warehouses — and embed directly into your systems of record.
Our deployment model is flexible by design. VPC deployment is available for clients with specific infrastructure or compliance requirements.
- API-first, modular architecture
- Optional VPC deployment
- Built-in observability
- Enterprise-grade encryption, secure access, velocity controls
- Fully auditable, with redemptions and interventions tracked end-to-end
Concierge
AI-powered service orchestration that connects directly to your systems of record.
Cortex
Real-time intelligence and decisioning at scale.
Catalyst
Real-time reward fulfilment and targeting engine.